| By Linux News Desk |
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| January 7, 2009 02:00 AM EST |
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Concurrent announced a new software release for its MediaHawk line of video servers. The release is SCTE-130 compliant and features enhancements such as play list support enabling advanced advertising.
The SCTE-130 standard supports a unified platform for addressable advertising, providing inventory and placement definitions, while merging content and subscriber metadata for targeting zones - or, in a unicast environment, for targeting individuals.
Concurrent has already upgraded many of its Everstream data collection and management products to comply with SCTE-130 standards. With the addition of play list support to the MediaHawk video server, Concurrent can now supply an end-to-end solution supporting targeted ad insertion, ad bumpering and ad replacement.
The new MediaHawk software release also includes client interface protocols supporting ETV/EBIF, web client and tru2way platforms.
Other features in the latest MediaHawk software release include:
- NGOD and ISA compatibility
- Improved stream, storage and ingest density
- 2,400 SD streams per MediaHawk 4500
- 120 SD channels per Real Time Pitcher / Catcher
- 3,300 SD hours of content per MediaStore 2000
- HTTP progressive download in support of IPTV and Internet-based video applications
- Tiered asset management (TAM)
- Enhanced support of time-shifted television
- Greater flexibility in providing multiple trick mode speeds, and
- RTP encapsulation/DVB retransmission.
The newest release of MediaHawk is compatible with Concurrent's MediaHawk 4000 and 4500 video servers.
